Searching for some reading material that will help you build your successful food business?

We’ve pulled together a list of must-reads for every food entrepreneur – ranging in topic from launching a business to sales and psychology. Check out these picks from our staff and Accelerator Members:

Our staff picks

The Lean Startup

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

 

To Sell is Human

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

 

The Buddha Walks into the Office

Apply the simple Buddhist teachings and practices Lodro Rinzler provides here to whatever you do for a living, and you’ll not only avoid jerk-hood, but you’ll be setting out on the path toward making your livelihood an expression of your inherent wisdom, honesty, and compassion.

 

Accelerator Member Recommendations:

How to Win Friends and Influence People (Andy Brown, Eat Pizza)

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives.

 

What Every Body is Saying (Rebecca Peress, Swapples)

Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to “speed-read” people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You’ll also learn how your body language can influence what your boss, family, friends, and strangers think of you.

 

Ben & Jerry’s Double Dip (Kathleen Tozzi, The Fancy Schmancy Co.)

Ben & Jerry’s Homemade, Inc., has done more than win the tastebuds of America — it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry’s Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider’s guide to creating a values-led business that makes money while benefiting the entire community.

 

Thinking, Fast and Slow (Krishna Matturi, Sasya Foods)

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble.

 

Interested in learning more about starting a successful food business? Check out our website for more information on our accelerator program.